You have a logo. But does your brand exist beyond it?
A logo on its own doesn't always give you enough to build consistent communication.
A visual identity creates a whole visual world that keeps the brand recognizable across formats, channels and experiences.
A brand needs to stay itself wherever it shows up.
An identity can include:
- Logo and variations
- Colors
- Typography
- Graphic elements
- Patterns
- Supporting elements
- Photography direction
- Layout
- Usage guidelines
Not to collect pretty elements, but to build a system that works.
A logo identifies. An identity connects.
Do I need to replace it?
Not necessarily. We can build a visual identity from an existing logo.
First we check whether it can support the communication the brand needs. If it works, we build from it. If there are real issues that get in the way of using it, we'll talk about them.
We don't redesign a logo just because we can.
An identity has to work wherever your brand lives.
When needed, our other teams can pick up from there.
Your brand needs to feel like itself without looking identical every time.
That's the difference between repeating a layout and building an identity.
Ready to build your visual identity?
Tell us where your brand is right now. We'll help you find the way forward.
