Every brand has to start somewhere.
We design logos for new businesses, products and companies that need to establish or refresh their main visual identity.
It's not just about drawing a symbol. Before we create anything, we need to understand who the company is, what it offers, who it talks to and where the brand needs to work.
A logo has to work in the real world.
On a storefront. On a phone. In a presentation. On social media. In print. Big or small.
A good logo stays recognizable and legible in every context where the brand appears.
What the deliverables can include.
- Primary logo
- Necessary variations
- Application versions
- Basic color palette
- Digital and print-ready files
- Essential usage guidelines
The scope is defined by what each project needs.
A logo doesn't need to explain everything.
A construction company doesn't need a building in its logo.
A psychologist doesn't need a brain.
A tech company doesn't need circuit boards.
A logo's job is to identify, not to illustrate the company's entire catalog.
Logo or visual identity?
Logo
If what you mainly need is the element that identifies your brand, a logo project may be enough.
Visual Identity
If you also need to define colors, typefaces, graphic elements and a visual language to guide all your communication, we're probably talking about a visual identity.
Explore Visual IdentityAnd when the question is about positioning and perception, even before the visuals: Explore Branding
From understanding to delivery.
Understand
Business, context and positioning.
Think
Creative direction and concept.
Create
Building the logo and its variations.
Get it ready for the world
Files, applications and guidelines.
Shall we create something your business will be proud to put its name on?
Tell us about your business. We'll take care of the rest.
