Your packaging is the salesperson that's on the shelf around the clock.
Visual design for packaging and labels, information layout and adaptations for product lines, versions and sizes.
You might be here because:
A new product is hitting the market.
Packaging is the first contact for people who don't know the brand yet.
The product line grew without a system.
Flavors, versions and sizes that don't look like they belong to the same family.
Lots of information, very little space.
Ingredients, tables and seals that need to fit and stay legible.
Time to reposition.
The old packaging no longer reflects the product's current quality.
Packaging and Label Design
Every project is shaped around what your business needs. These are the most common starting points.
Labels
Complete layouts for jars, tubs, bottles and other containers.
Packaging
Boxes, sachets and other formats, based on the supplier's dieline.
Information layout
Hierarchy between brand, product, benefits and mandatory information.
Product line system
Visual rules to tell versions apart while keeping the family look.
Adaptations
Adapting the design to new sizes and formats.
Production files
Final files prepared to the supplier's specs.
From brief to final files.
Conversation
We learn the goal, the audience and where the material will be used.
Proposal
Scope, timeline and investment agreed before we start.
Build
We develop the visual direction and the pieces.
Revisions
We review together until we reach the final version.
Delivery
Organized final files, digital and production-ready.
Already have a visual identity? We follow your existing system, even if another studio created it.
Good packaging becomes content, too.
It shows up in photos, on social media and on product pages. When it's designed with that in mind, it helps the product stand out online too.
Before we start.
Do you verify the mandatory label information?
Technical and regulatory content, such as ingredients, nutrition facts and registrations, is provided and approved by your company or your technical lead. Our role is to lay out that information so it's easy to read.
Do you create the packaging structure (dieline)?
We work from the packaging supplier's dieline and specs. That's why it's important to have your supplier lined up at the start of the project.
My product doesn't have a brand yet. Where do I start?
With the visual identity. Once the brand is defined, the packaging is consistent with everything else from the start. Explore Visual Identity.
Do you also handle production?
We deliver final, production-ready files to the specs of the printer or vendor you choose. If you prefer, we can handle production too. We'll agree on that in the quote.
More graphic design services
Tell us what you need to create.
Send us a message with the goal of the material, your timeline and where it will be used. We'll reply with the next steps.
